T H E // C O O P

The Coop is an organic and fresh fish market chain in Japan that prides itself in providing good service and a pleasant shopping experience for its clientele. FV Studio/, an architecture studio in Venice, California, retained ALT Design to develop and implement a concept design to be utilized as the company’s graphic standard throughout all Coop markets in Japan. The rich visual culture of Japan was creatively reinterpret to reflect the vibrancy of the company and to inform a system of color, materials, and pattern. The floor pattern emulates a Zen garden, wall graphics take cues from Japanese architectural forms, custom design lanterns lend a flare of the outdoor Japanese market. Brand applications expanded to interior graphics; marketing materials such as shopping bags, gift cards, and take-out containers; and uniforms. with fv studio/