C A M P A I G N // F O R // C A L A R T S

The Campaign for CalArts is a 35 page booklet used as a Fundraising tool for California Institute of the Arts. The booklet is intended for an audience of established and potential donors, and hence was designed to appeal to this target audience. French fold pages, embossing, and typographic and image richness add to the piece's appeal as a keepsake. In addition to the booklet, ALT Design designed invitation materials for the fundraising event (see printed ephemera).